Jeans - the timeless classic and an absolute must have in every wardrobe. Discover not only trendy pants, but also the right pair of jeans for your figure in the Blue Fire Co. online shop. Whether it's skinny jeans such as the Tyra Super Tight or casual boyfriend jeans in a tapered fit, Blue Fire's pants have been specially designed for every fit. La Vida Loca, the crazy and colorful life of South American cultures, serves as inspiration for the Blue Fire Co. spring / summer 2017 collection. Summery white denim is decoratively enhanced with colorful patches, trims and rivets. Toned flower embroidery or destroy effects add a nice touch to the white denim pants. Light, fashionable denims cannot be missed on hot summer summers. The highly comfortable soft fabric is an eye catcher with an innovative wash. The patches on the women’s jeans are combined with hand stitched details and rivets for a casual look. Tropical leaves and Caribbean fruits printed on white denim pants reflect the South American flair. Colourful gabardine pants are combined with fine pinstripe accents. An oil wash creates exciting effects in an antique look. Sequins, rivets and embroidery round off the ladies' trousers. Gray denim remains a major trend. Laser prints and rivets are the icing on the cake for these exciting washes of grey denim pants. Open hems is the trendsetter for the summer 2017 season, and can be found in these styles. Stylish jeans with light, authentic washings are characteristics of the bleached denim styles. Colorful tiles from Portugal are the source of inspiration for the waistband lining. The new innovative denim qualities such as Stay White and Cold Black combine technology with everyday comfort. Stay White is a white denim that is equipped with a lotus effect. Water and oily liquids peel off the surface and protect the trousers from light soiling. Cold Black is a black denim that deflects the sun rays and keeps you cool in the summer. With a knee-cut, these stylish black jeans are the perfect pair for hot summer days. Short jeans such as Bermudas and Capris are important styles in the summer and are available in almost all fits. New skinny form tight fits like Gwen with a high waist or Thea with cargo details are presented in this collection. Mila impresses with her forward pulled side seam, which makes the leg look narrower. The double buttons and the elaborate pockets distinguish this style from the other skinny jeans.