Buy trendy jeans and pants by Blue Fire Co. online in our brand store!

Denim sets the trend in fall and winter 2020! And the colour scheme is not only in the range of classic indigo bluesgreys and black complement the collection with flattering winter shades and in an authentic wash. Besides the popular used look, this season’s highlight is jeans in raw look made from soft and stretchy fabrics! Just perfect for the cosy style we all want now. With slight fabric coatings and metallic gloss this denim fall trend brings a touch of glamour to our everyday lives.

The fashionable metallic style is all in the details: Whether you prefer feminine jeans with rhinestones or rock chic with our studded pants, there are infinite combinations for your preferred style. Decorative copper and brass elements and zippers complete your fall outfit with warm metallic hues.

Utility-Look complements classic and wide cuts

All the cuts we love will stay with us this fall in their whole range. Classics like the comfortable straight fit jeans or the relaxed fit trousers as well as the modern slim fit and skinny jeans are a staple in the Blue Fire Co. Brand Store.

Especially the Utility-Look is a must have in fall and winter 2020! Small details like attached pockets, belts, lacing and tabs/straps or cargo pants create a look that is both casual and functional. Wide and comfortable jeans set a cool opposite to the slim fit and stay up to date in the cooler months. Additionally, the trendy coulotte pants, flare fit jeans and flattering boot cuts are a great option if you are up for an easy-going alternative, as well as the even wider marlene-pants and palazzo-pants.

The high rise cuts with high waistline still have their top position in our collection and offer a great option besides the popular mid rise and trendy low rise jeans. With this wide range of cuts and fits there is a pair of  ladies‘ jeans or ladies‘ pants for each style and each occasion, from  casual to business.

Earthy tones and natural prints are the shades of fall and winter

The denim trend is complemented by a whole range of natural fall colours. Earthy shades of brown, tan and ochre , deep bordeaux and casual khaki go oh-so-well with the cool and deep indigo. Flowing and soft Tencel satin and velvety corduroy are this season’s fabrics. The prints stay all natural, too: leaves and blossoms in large patterns also come in the harmonic colour scheme and are done in innovative digital print.

Leather look and chunky knitwear bring your look to perfection

Mix and match chunky knitwear and leather jackets with your denim styles - they are the must have items in fall and winter 2020! Let’s have those cosy sweaters and sporty cardigans to get warm and snug in the winter months. They make a  great contrast to the printed trousers and metallic accents. Your fall look will be complete with a pair of vegan leather pants which you can find in the latest seasonal colours in the current Blue Fire Co. collection.

Sustainability is the trend that’s here to stay!

We stay true to our concern of producing SUSTAINABLE fashion and have intensified our efforts to offer sustainable trousers. Our BGREEN capsule collection with the popular models AliciaChloe, Nancy, Lara, Julie, Mila und Lara is EIM (Environmental Impact Measuring) approved. The EIM-standard was developed specifically for the textile industry and determines the sustainable value of a textile product. In our production we count on organic cotton with GOTS-certificate (Global Organic Textile Standard for textiles made from organically grown natural fibres), natural dyes and recycled as well as ecological materials for linings, buttons, studs and hangtags. Our eco-friendly washing procedures consume less water and energy than the conventional methods.

Our BFINE Jeans are the newest addition to our SUSTAINABLE collection, as we have shifted the production. So now the popular models Alicia, Chloe, Nancy, Lara and Vicky are all members of our family of sustainable products and are, too, GOTS and EIM certified. In future, eco-friendly production will keep its significance for us and we are permanently working on optimizing our production methods to that effect.


Order your favourite ladies’ jeans or pants in the Blue Fire Co. online store and have it shipped to your home – conveniently and free of charge!


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