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Summer Safari Look Sets the Trend for 2021 Denim Wear

We cannot imagine summer fashion without denim. When the days get hotter, classical blue denim makes a great contrast to tanned skin with its indigo hues. Colours to combine come in a wide variety this summer. Those who prefer the more natural shades will love the earthy tones of brown, beige and taupe. More daring, but oh so much more fun are the candy colours of this season. When the temperatures are on the rise, light colours give us a fresh look. White is a staple for summer fashion. The wide variety of cuts and fits goes from casual to feminine and elegant. With your favourite pair of jeans, you are always in style, no matter if you are on your way to a party or to the office.

Casual fit or feminine style - we have the perfect ladies’ trousers and your favourite ladies’ jeans

Five more trendy fits now complement our current collection. For each body shape and every occasion you will find the right pair of trousers or jeans at Blue Fire Co. Feel comfortable with SOFIE, our casual high rise mom fit jeans. Want something trendy? RITA, paper bag cut with high waist, is a real it-piece and can be styled in many different ways. Cropped Jeans are a must-have this summer, so our RITA is available as ankle-length capris as well. Flared cuts are still hot on the runways. JUDY combines the wide cut with a high waist - a flattering eye catcher and so comfortable on hot summer days.

But our collection classics are still as trendy, of course. You can never go wrong with our straight fit jeans which are a staple in every closet. Our slim fit jeans are a great match with strap sandals or sneakers and optically create long legs and a slender silhouette. Want to show off your curves? Sexy skinny jeans are still in trend this summer, combined with sporty tops or feminine blouses. And not to forget our casual boyfriend fit trousers, which can be paired with shirt-blouses for a cool look or with oversized sweaters for the cosy-style.

Again, in 2021 the different waist cuts are in the spotlight. Our high waist cuts accentuate the waist line and magically create the perfect proportions. And our popular mid rise cuts and the playful low rise cuts, casually worn on the hips, come into their own when paired up with your favourite fashion items - for example our Blue Fire denim jackets. So, it is easy to find your favourite style at Blue Fire Co. and your favourite women’s jeans or women’s trousers for every occasion.

For those who want to show off their legs, this summer the trend is on your side! Short cuts are hot this season. You can find cropped pants, bermudas, shorts or capri jeans in wide and slim cuts at Blue Fire Co. Sporty styles with rolled up seams, casual with seams high up to the knee or feminine with seam lengths around the ankle: whatever you prefer, these lengths are yours to choose!

Trendy jeans made from comfortable high-tech material gently create the perfect curves

When the temperatures are on the rise, we not only want to be in style, but we want to be comfortable as well. Our BFINE stretch jeans have it both: trendy denim meets the ultimately comfortable wear. So soft and cosy, they feel so good on your skin. Due to the 5-fiber-technology, the material is smooth and supple, yet it makes your shape simply perfect and gives you a beautifully feminine silhouette. And that is not all: The high-tech fabric contains 70% stretch fibres - for unlimited freedom of movement. This modern look with the gentle shaping effect can cope with all demands of your active lifestyle. Due to the novel recovery system of the fabric, your jeans always return to their original shape and offer perfect fit without creases or folds. And most important for hot summer days: the premium-quality fabric with breathable climate fibres offers pleasantly cool wear.

Summer Safari and Candy Colours are the cool match for the denim trend

Structured fabric in summer colours and tie-dye-prints perfectly pair up with the denim trend in spring and summer 2021. Supple and elastic fabrics made from Tencel feel comfortably cool on the skin and flow around your body. The hottest trend is the Summer Safari colours. The earthy hues of beiges and khaki look best in the glaring sunlight and the camouflage prints are a real eye catcher. Bright and lively colours like pink and yellow are a lovely contrast to the different shades of indigo blue of the denim. Light and white denim give you a fresh look and complete your summer look.

We are passionate about sustainable denim

Sustainability is always important to us. We are proud of our environmentally friendly production methods and materials. Our sustainable Collection BGREEN lives up to high ecologic standards. For our sustainable denim wear, only OCS or GOTS certified organic cotton and recycled polyester are used. The indigo dyeing process is especially resource-friendly and uses 95% less water than regular dyeing methods - our contribution to sustainable denim wear. Each pair of jeans gets its authentic wash completely without bleach and minimal use of chemicals.

We believe that sustainability is about the details, too. All our accessories are eco-friendly and vegan. Buttons and studs are produced using less water, energy and chemicals, our zippers and the sewing thread are made from recycled polyester. We decided against using leather labels and our tags are made from recycled paper. Our transport routes are kept as short as possible. Our fashion is not wrapped in polyester bags, so we contribute to the prevention of plastic waste.

This all becomes verifiable and transparent through the evaluation according to the EIM (Environmental Impact Measuring) standard. We at Blue Fire Co. strive to achieve the best rating between 0 and 33, which means minimal impact on the environment, low energy consumption and improvement of the workers’ health.

Our BGREEN jeans are available in a great variety of cuts and fits. Our BGREEN capsule collection with the models ALICIA, CHLOE, NANCY, LARA, MILA, ALEXA and JULIE  offers the perfect sustainable jeans for anybody! Our models ALICIA (skinny fit, low rise), CHLOE (skinny fit, low rise), NANCY (slim fit, mid rise), LARA (skinny fit, high rise) and VICKY (skinny fit, high rise) from our BFINE collection are produced sustainably.

The new Organic Colours have been added to our palette of eco-friendly dyes

Organic Colours have been newly added to our BGREEN collection: Natural dyeing has come to a new level with these beautiful shades derived from organic clay. High light and wash fastness are combined with eco-friendly dyeing without hazardous chemicals or residues in the fabric. Compared to regular dyeing procedures, energy and water consumption is decreased by far. Environmentally conscious and novel technologies enable brilliant and lasting colours given to us by nature. Wearing sustainable jeans fashion, produced sustainably and free from traces of harsh chemicals feels so good!


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