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This Summer it’s all about colour, stripes and floral prints on jeans! 

Whether you prefer high rise or low rise, flared or skinny - Blue Fire Co has your new favourite jeans in light and comfortable denim - perfect for this Summer! 

This seasons’ colours and prints were inspired by none other than mother nature. This collection takes you on a safari: rich and lush greens from the bush and bright orange from the Sahara. This theme offers a wide palette of colours. Colours inspired by the desert such as ginger, terracotta, cinnamon, and burnt henna play an important role in this summer collection.

Of course the forever in style summer colours such as white, cream, beige and ecru for a perfect day at the beach and that trendy maritime look are also absolute classics in this summer collection.

Summer 2020 Jeans Trends: Boho meets utility

This season’s collection mixes utility styling with the trendy boho look. From tropical flowers and abstract animal prints on dark and light denim jeans to summery stripes and romantic flower patterns on light summer fabrics - this collection has it all! Complete with functional details such as patch pockets, lacings, belts and bars - this collection by Blue Fire Co embraces both the boho and cargo look. Wide and comfortable cargo pants with special cargo elements and light destroyed effects complete the utility look of the current collection.

Ready for Summer: Light denim jeans, jean shorts, Bermudas and skirts 

Light washes and very thin denim fabric (7-8 Oz) make the perfect summer jeans. Cropped jeans and denim shorts such as bermuda shorts and capris are absolute must haves this summer. And don’t forget the comeback of the long jeans skirt such as the Blue Fire Co Lou Skirt Color Up in a very light bleached denim colour.

Order now your new favourite jeans or trousers for women in the Blue Fire Co. brand online shop and have them delivered comfortably to your home.



All prices include VAT plus shipping charges