blue fire co

Inspired by the American lifestyle, the Alwani brothers founded the Sejour Moden GmbH in Germany in 1980. Five years later, they settled down in DTLA, downtown Los Angeles, where everything seems possible, and started producing denim and casual pants. This is where the story of a great passion for denim and the foundation for Blue Fire Co. began. In a warehouse in the most creative district of L.A., the two founders created their first jeans. They set high standards from the beginning for an individual and stylish design and a high wearing comfort.


The Alwani brothers founded the German premium denim label Blue Fire Co. in 2003. With their passion for design, their goal was to design the perfect jeans for all types of body shapes, while combining their entire experience, passion and competence as denim experts.

„Denim to burn for“ is more than just a claim - it is a passion that accompanies the entire team from design, through marketing, to sales and customer service on a daily basis, and which is lived by Blue Fire Co.

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blue fire co jeans details


To inspire with trendy, authentic denim and fashionable ladies' pants with beautiful details for every figure and every age.  

High-quality materials are used, with the natural fiber cotton being a steady and predominant component of the pants. Sustainability and high quality are just as important as an optimal fit. Blue Fire Co. Jeans fit perfectly every type of figure due to a well-developed, ergonomic cut. Many details, elastic seams and special washings, which create a soft grip, ensure an excellent wearing comfort.

Social responsibility in terms of working conditions and careful handling of natural resources is a priority at Blue Fire Co.. Details such as knobs and rivets are nickel-free and free from harmful substances.

Our customer service includes the smallest of details. All pants come with an "emergency kit" which includes a spare rivet, a spare button and matching yarn on a spool to shorten the pants. The sizes are indicated in both inch and in German standard sizes for an easier understanding of the sizes.

Blue Fire Co. takes up the energy of the modern, self-confident and cosmopolitan woman, who determines her own life and stays true to her own style.


Blue Fire Co. offers a versatile program of stylish jeans in different washings, with exciting effects and innovative stretch qualities as well as trendy, casual pants in different qualities, colors and designs. From skinny fit or casual boyfriend to super tight or classic styles, Blue Fire Co. offers the right pair of pants for every style and fit. High quality materials and excellent workmanship guarantee a durable longevity.

Current trends are incorporated in the fits, materials and washing effects, which are turned, with great attention to detail and in the style of Blue Fire Co., into eye catchers.

Jeans in high-quality stretch materials and in authentic washings, which create a particularly soft grip, are decorated in detail. Patches, piping, rivets, embroidery, laser prints and destroyed effects offer that extra portion of fashion. Gabardine pants for women are enhanced with a large range of colors and prints.

A total of four collections are released each year, with new styles being delivered each month.

blue fire co jeans
blue fire co

All prices include VAT plus shipping charges